The End of WWJB?
Is this the end of WWJB as we know it? Well if they continue to drag their feet on replacing the late Bob Haa, it will be. While we don’t have the hard facts in front of us, we here at the Rebel Yell can easily guesstimate that WWJB is bleeding listeners by the bucket full given that Bob Haa’s time slot has yet to be filled with another local show.
Its no secret that Bob Haa was WWJB’s cash cow, and his audience easily lapped all of the other syndicated shows, and other local programming combined. From my own perspective I only listened to WWJB for Bob’s weekly show and everyone I knew did the same.
Frankly we here at TRY are surprised that it has taken this long to fill Bob’a slot with another local host, or at least a dedicated replacement until a new permanent host can be located.
Regardless of what is happening behind the scenes, the proof is in the pudding. When WWJB’s sponsors see how much listenership has fallen off the cliff its only a matter of time before the station begins to lose sponsors, which will cut into the stations revenue.
Hopefully station management wises up sooner, rather then later, and figures out that a syndicated Herman Cain can’t fill the shoes of Bob Haa.